WORKFOLIO
For confidentiality reason, we cannot voice out few of our client's name. And so we have brought to you the case studies of our projects we have done before in a nutshell.
Conversion - Focused
Lead Generation Service
It is a well known University in the south side of Tamilnadu wanting to generate admission leads (both Indian and International) for their academic year 2019-20.
A two month-strategy was developed with a goal to attain a minimum of 2000 leads with 1-2% of conversion.
Our Approach:
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Creating conversion focused landing pages
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Setting up google search ad and display ad campaigns with 18+ and 35+ as target audience.
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Targeting people who use 'best colleges in India' 'best course to study' and related high volume keywords
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Audience who searches other similar universities and admission related queries
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Facebook Alumni video promotion and lead generation
The Result:
Leads: 4000
Nurtured : 2000
Converted : 40+
Luxury Brand Awareness
and Engagement
A luxury clothing brand in Chennai wanted to create social media presence and with recommended engagement that pulls in leads eventually.
It's a 6 month contract service targeting 10K followers with 100+ engagement per day.
Our Approach:
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Creating 30 days social media content
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Increasing engagement through real client stories
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Ceremony and occasion based social media promotions
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Luxury audience targeting based on their interest and behavioral pattern.
The Result:
Followers: 12K+
Engagement: 100+ per day
Sales: 4-5 per day thru Instagram
Lead Generation through Remarketing
A Canadian Insurance Seller wanted to remarket his new insurance products to his existing customers and lead database.
It is a short term project with a limited budget, client provided the database seeking email automation and google advertising targeting existing database.
Our Approach
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Creating and automating email campaigns to feed to every funnel and monitor and optimize the customer journey
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Implementing google ads with right keywords targeting the existing customers
The Result
ROI: 150% (approx)
Retention Ratio: 1 in 30
Conversion - Focused Lead Generation Service
It is a well known University in the south side of Tamilnadu wanting to generate admission leads (both Indian and International) for their academic year 2019-20.
A two month-strategy was developed with a goal to attain a minimum of 2000 leads with 1-2% of conversion.
Our Approach:
-
Creating conversion focused landing pages
-
Setting up google search ad and display ad campaigns with 18+ and 35+ as target audience.
-
Targeting people who use 'best colleges in India' 'best course to study' and related high volume keywords
-
Audience who searches other similar universities and admission related queries
-
Facebook Alumni video promotion and lead generation
The Result:
Leads: 4000
Nurtured : 2000
Converted : 40+
Amazon Product Listing Service for FMCG
A FMCG company in Coimbatore approached us with a problem in product listing on e-commerce platform. They had tried with 2-3 teams for more than 3 months but couldn't make those products live.
It was a 3 days contract to list 50+ products to get ready for their product launch
Our Approach:
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Assigned a product manager to add evey product with right information and image
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Coordinated with Amazon Seller Central Support to solve the listing issue
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Undergone quality checks to make sure if the products are live
The Result:
Listed 50+ products within 3 days
Luxury Brand Awareness
and Engagement
A luxury clothing brand in Chennai wanted to create social media presence and with recommended engagement that pulls in leads eventually.
It's a 6 month contract service targeting 10K followers with 100+ engagement per day.
Our Approach:
-
Creating 30 days social media content
-
Increasing engagement through real client stories
-
Ceremony and occasion based social media promotions
-
Luxury audience targeting based on their interest and behavioral pattern.
The Result:
Followers: 12K+
Engagement: 100+ per day
Sales: 4-5 per day thru Instagram
Local Business Marketing
Sales Focused
A small home made food company wanted to target their neighborhood (Catchment area: 5km radium) to sell their homemade meals.
It is a minimum budget project with the expectation of about 20-30 no. of sales per day. Started with a 3 month contract, it's now our full time client.
Our Approach
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Creating an online meal booking system using a website builder
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Registering the business on third party food delivery systems
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Optimizing and promoting Social Media
The Result
Followers: 5K+
Sales per day: 30 - 40 per day thru social media
Reputation Management
on Social Media
A food production company serving all over India, sold out the company and a new management took over. It had a bad reputation based about the products and wanted to revive the team and their entire working methodology.
A 6 month project to spread across the region about the management change, burying and suppressing the negativity spread all over was s the main goal.
Our Approach
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Finding out all possible ways to generate positivity about the brand
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Launched various free and support campaigns relating to pandemic.
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A dedicated team was employed to suppress and bury negative spreads and talk about the newly adapted and reimagined work methodology
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Email marketing to the older clients about the scenario and hitting them with new and discounted approach
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Few of PR campaigns launched to spread about their pandemic support building back the positive image.
The Result
Customer Retention: 60%
Sales growth: 20% (after 6 months)