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Marketing Literacy
for Entrepreneurs
- Digital Marketing Course for Business Owners -
---YOU NEED NOT MASTER, BUT YOU NEED TO KNOW THE BASICS---
To understand the market, to set up goals, to identify opportunities, to communicate with people, to performance and to plan milestone and to see a solid success.
Topics Covered:
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Digital Marketing Introduction
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Brand identity and its uses
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Understanding Search Engines / Google
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Various Social Media, its algorithm and uses
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Other Digital Marketing Platforms
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Advertising and Promotions
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Digital Networking for B2B
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Goals identification and marketing alignment
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Content Creation Techniques
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Most Essential Metrics to know
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Creating a Right Marketing Strategy
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Selecting a right marketing team / professional / agency
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Budgeting , CAC (Customer Acquisition Cost) & ROI

Inclusions in the course
2 days practical workshops
2 hours of personalized business evaluation in terms of marketing
Digital Marketing Roadmap with target estimations
You may hire a marketing specialist!
You may setup a team for marketing!
You may work with an agency!
It works,
with your enough knowledge aligning
them to follow your vision
You need know
the various methods available
differentiation of methods based on businesses
right metrics to bring you ROI
We may not make you marketing experts,
but we'll make you a visionary leader!
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